• Part of Renault’s new strategy for India
• Will be responsible for future local models
Renault India has unveiled its new India-centric transformation strategy – Renault. Rethink with the inauguration of the refreshed Renault Design Centre, Chennai. The new design centre is expected to play a significant role in enabling this transformation and accelerating Renault’s ambition to “design in India”, following its strong “make in India” foundation.
The design centre now extends over 1,500m² and is equipped with cutting-edge technologies, creating an ultra-modern environment tailored for innovation and creativity. The Renault Design Centre India, one of Renault’s most technologically advanced design spaces, offers:
An Immersive Exhibition Space – A hi-tech environment designed for 3D model evaluation and virtual reality experiences, allowing teams to visualise and refine their concepts in real-time.
Next-Generation Visualisation Studio—This studio features advanced software and digital tools, enabling real-time design development and immersive, high-definition presentations.
A Creative Collaboration Zone – A dynamic and open space designed to encourage brainstorming, co-creation, and agile teamwork, fostering a fluid exchange of ideas.
High-Performance LED Wall – A massive 8.5m x 2.4m LED display (2 x 16/9 format) that delivers high-impact, crystal-clear presentations, used for both local and global projects.
Advanced Virtual Reality Integration – Three hi-res VR setups provide hyper-realistic virtual reviews, allowing designers to interact with their creations in fully immersive environments before moving to physical prototypes.
Laurens van den Acker, Chief Design Officer, Renault Group, said, 'India is highly unique and locally driven. Having a dedicated design studio is essential to understanding its nuances, listening to its needs, and building from its strengths. The Renault Design Centre Chennai will focus on developing models and concepts tailored to the Indian market while contributing to Renault Group’s global projects. By leveraging local talents and insights, this centre will play a key role in shaping Renault’s future mobility solutions. Its strategic location - at the heart of RNTBCI’s excellence hub - also enables closer collaboration across functions and faster integration of design into our engineering and innovation processes.'
